HOUSTON CHRONICLE ARTICLE

Featured on front page of the Houston Chronicle

Funeral Industry Adapts as Cremation Becomes More Accepted



When Dave Pena [owner and founder of Integrity Funeral Care] started in the funeral business in 1994, he worked primarily with Catholic Hispanic families who wanted church services and traditional burials for their loved ones. On the rare occasions a family requested cremation, the staff would nearly panic, not sure what to do...